Bob Burg on Choosing To Be Fit

Bob BurgBob Burg believes his new book Adversaries into Allies: Win People Over Without Manipulation or Coercion is by far his most important work yet.

Bob is a sought-after speaker at corporate conferences and entrepreneurial events. He regularly addresses audiences ranging in size from 50 to 16,000 — sharing the platform with notables including today’s top thought leaders, broadcast personalities, Olympic athletes and political leaders including a former United States President.

Although for years Bob was best known for his book Endless Referrals, over the past few years it is his business book written as a parable, The Go-Giver (coauthored with John David Mann) that has captured the hearts and imagination of his readers. The Go-Giver shot to #6 on The Wall Street Journal’s Business Bestsellers list just three weeks after its release and reached #9 on Business Week. It’s been translated into 21 languages. This is his fourth book to sell over a quarter million copies.

Bob is an advocate, supporter and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve. He is also an unapologetic animal fanatic.

Some people may see Adversaries into Allies as a business book. We see it as a Health and Fitness book that teaches us how to reduce stress by communicating more effectively. Join me as I talk with Bob about the 5 Principles of Ultimate Influence . . .

For more information about Bob and a free download of the first chapter of Adversaries into Allies, visit 

Bob’s Five Principles of Ultimate Influence

Control your own emotions

Understand the clash of belief systems

Acknowledge the other person’s ego

Set the proper frame

Communicate with tact and empathy

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