I’m getting the final pieces completed so I can start the Beta Test for my guided learning course about how to create a personal fitness lifestyle. The process I’ve developed is beautifully simple, but I got lost in the land of More when I began writing the Sales Page.
First I wrote a Simple page, but then I looked at other people’s Sales Pages that offered more information, more benefits, more, more, more. And my simple little page didn’t look so good to me. So I started beefing it up, expanding the benefits, talking more about pains and dreams, adding bonuses, telling them what would come after the course. It got bigger and bigger — lots of More.
I was exhausted when I read it. What had happened to Simple?
I looked over at Mombasa and noticed she had her paw on that simple toy Alex had given me when I got Mombasa from her two years ago. Alex told me Mombasa really loved that funky piece of denim tied with a string to a pole, and indeed she did.
Such a simple toy. What did she like so much about it? I decided to ask her.
“I’m stuck, Mombasa. I’m trying to write about this simple process I’ve created and the more I write the more overwhelming it gets. I’m looking at your simple toy and wondering why you like it so much more than those flashier toys we got you. What it is it that you like so much?” I asked.
“I like it because it seems real,” she said. “It doesn’t have a lot of moving parts, or bells and whistles that distract me. I can get my claws in the denim and hang on to it. I like the way Greg drags in slowly around corners and across the furniture so I can watch it and decide to pounce when the time is right.” She thought for a moment and continued, “It isn’t trying to be more than it is, like those other toys.”
Hmmm, Mombasa’s favorite toy isn’t trying to be more than it is . . .
And here I am, taking my beautifully simple process and trying to make it more than it is — a complicated, flashy toy that is exactly the opposite of what I am offering.
I think it’s time to return to simple . . .